KERRYGOLD GRASS-FED BUNDLE OF JOY, FACEBOOK PROMOTION
Kerrygold produces all natural dairy products from grass-fed Irish Cows (it's super good you should run out and buy some). To promote their grass-fed dairy products, and grow their Facebook presence, we created a promotion to welcome a new Irish calf into the Kerry Gold family. Users were asked to name the new calf and the user who's name was chosen won a trip to beautiful Ireland. The Facebook page also offered up fun facts on the dairy industry in Ireland and Kerrygold butter and cheese in the form of info graphics. Each week a new info graphic was added to the site so users could come back and learn more.