CHILL OFF THE GRID WEB PROMOTION
Chill Off the Grid is a summer promotion for Marlboro Menthol. Adult Smokers could enter to win daily prizes as well as trips to the Marlboro Ranch. Participants were asked to vote on how they would chill at the Marlboro Ranch. When they answered the daily question they were automatically entered to win a prize that day. After voting the Adult Smokers could see the voting results for that day and also explore the Marlboro Ranch.
OFF THE GRID WEBSITE
The Marlboro Ranch is a ranch in Montana that Marlboro uses year round for promotions. Lucky winners of trips to the ranch can enjoy many activities like Hummer rides, horseback riding and mountain biking in the summer. Or night tubing, zip-lining and cross country skiing in the winter. The Off the grid website focuses on the ranch in the winter. It informs viewers about the ranch in short blog style stories highlighting the exciting activities and the people behind the ranch.