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MCDONALD'S JALAPEÑO
BREAKFAST SANDWICHES MICROSITE

McDonald's needed a promotional site to support a new line of breakfast sandwiches. The site featured an illuminated jalapeño that offered advice to make your morning bold via a puff of smoke. In addition to the charismatic chili pepper a visitor could learn more about the tasty sandwiches by rolling over each sandwich which provide informative flavor cues. Or they could watch a video, and also print out a coupon to try one of the tasty sandwiches at their local McDonald's.