Matt Webb is a dynamic Senior Art Director celebrated for a career spanning more than two decades, shaping brand experiences in travel, hospitality, retail, and consumer goods. Recognized by industry leaders like AdWeek and Communication Arts, Matt brings a creative vision and multidisciplinary expertise that elevate campaigns and drive digital engagement. Matt’s portfolio showcases work for iconic brands—including Southwest Airlines, Leo Burnett, Porsche, McDonald’s, and Kerry Gold—delivering cohesive solutions across digital, print, broadcast, and environmental design. With an eye for innovation and a commitment to storytelling, Matt transforms complex ideas into memorable brand moments, earning accolades and advancing industry thought leadership along the way.
Areas of Expertise
Art Direction
Design
Strategy
Testing
Branding
Packaging
Experience
Southwest Airlines, Dallas, TX
Senior Creative Designer, Brand (2025-Present)
Senior Creative Designer, AB Testing (2022–2025)
Senior Creative Designer, Brand (2017–2022)
Senior Web Designer (Contract) (2015–2017)
Leo Burnett, Chicago IL
Senior Art Director Freelance (2012-2014)
The Interwebbs, Chicago IL
Senior Art Director, Independent Contracts (2011-2017)
Chicago Portfolio School, Chicago IL
Design Instructor (2008-2009)
Cramer Krasselt, Chicago IL
Designer (2006-2011)